Everyone wants to create that iconic logo that will be remembered as part of a brand or product for decades to come, but it’s not always something that you can achieve. In fact, it’s pretty rare in any graphic design pursuit to get a simple design that turns into its own powerhouse. What you can do, however, is start simple, and work from there, and there are a few reasons why you should.
- Easy identification. Starting with a simple logo means looking at the core of the logo itself, and what you, or the client, want it to say. By starting with just black and white, you have the ability to get to the heart of what the logo is, and why it has value. If you’re designing something for an airline, for example, you may want to implement the ideas of speed, value, safety, or prominence in the industry with an aeronautical theme. That works in black and white, although it will take some elbow grease if you want to avoid stepping on the shoes of other logos in the industry.
- Easy client requests. Clients, when you work for them, will have requests, and they will have them quite often. Sometimes those requests are reasonable, and sometimes they are not, but a common request that you will get from clients who are working with products in real space is for logo and graphic design work that can be quickly and affordably applied to surfaces. One example would be a graphic design project for a clothing line, or for cups, pens, and other promotional items. That often means a logo or graphic asset that is simple– and usually one color, if possible, with the product itself acting as the field. When you start with a “skeletal” logo, you make that process far easier. Starting off with a more complex version of the logo means having to essentially reverse engineer the thing for this type of request.
- Easy inspiration. As mentioned, identification is big, and that means trying to create an image that immediately speaks to the viewer. It’s not easy to implement, but as far as the inspiration is concerned, you’ve got plenty of sources. Silhouetted figures are one example of an easy source of inspiration for businesses or services that are focused on interpersonal communication. Shapes of celestial bodies may be well suited for travel, tech companies, and scientific interests.
The take away here should be that starting with your flat and basic version of the logo is usually the right call. If the client wants more from their logo or image, it’s always easier to add than it is to take away. If you’re stuck on the type of simple logo you want to make, you can always look at the option of using typography and color selections to create a logo that contains the business name as well. Companies like Amazon and FedEx have certainly used this method to their advantage.